Northbeam Physio
Care that starts online
(01) Overview
A growing physiotherapy practice needed a website that answers patients’ questions before they call, and a refreshed brand to match a new second clinic.
- Discipline
- Design + brand
- Platform
- Responsive web
- Duration
- 6 weeks
(02) The challenge
Most visitors arrived in pain and on their phone. The site had to get them from "what is wrong with me?" to a booked appointment with as little reading as possible.
(03) The approach
We rebuilt the information architecture around symptoms rather than treatments, and wireframed a three-question triage that points people to the right practitioner.
A lighter, calmer brand refresh carried through to the new clinic signage, appointment emails and the redesigned site.
(04) The outcome
Reception now spends less time on the phone answering the same questions, and new patients arrive already knowing who they are seeing and why.
