Kettle & Kiln
A brand fired by hand
(01) Overview
A ceramics studio and tea room needed an identity as warm and tactile as the work on its shelves, ready for a launch three weeks away.
- Discipline
- Brand kickstarter
- Touchpoints
- 9 applications
- Duration
- 3 weeks
- Services
- Brand Kickstarter Kit
(02) The challenge
The founders had two businesses under one roof, a pottery studio and a café, and needed one brand that could hold both without diluting either.
(03) The approach
We explored three directions grounded in the glazes on the studio wall, and chose a hand-drawn monogram that reads as both a kiln and a teapot.
The kit rolled out across business cards, menu boards, email signatures, social templates and a one-page site with class bookings.
(04) The outcome
Both halves of the business launched under one name, on time, with a kit the team now uses for every new menu and workshop poster.
